[E]xperience is what happens when our senses are interpreted by our subjective brain, which brings to the moment its entire library of personal memories, wine shop factoids and idiosyncratic desires. As the philosopher Wilfrid Sellars pointed out, there is no reasonable way to divide sensory experience into what is “given to the mind” and what is “added by the mind.

Should We Buy Expensive Wine? | Wired Science | Wired.com

Angry Birds: a cognitive teardown of the user experience

knewtonux:

danielameleo:

A fascinating article by Charles Mauro, analysing aspects of the user experience for Angry Birds. What makes this game SO addictive? Mauro identifies several key factors, including an engaging concept, managing response time, and the judicious inclusion of elements of mystery.  Excellent reading.

Very very interesting game mechanics article. Here at Knewton we are exploring how game mechanics can help students learn more effectively and, most importantly, enjoy themselves!