Measuring content value is important to content strategists, but it’s not just a content strategy issue. It’s one of the most important business discussions of the information age.

The Value of Content, Part 2: Nobody’s Perfect « Brain Traffic Blog

Content is perfectly appropriate for users when it makes them feel like geniuses on critically important missions, offering them precisely what they need, exactly when they need it, and in just the right form. All of this requires that you get pretty deeply into your users’ heads, if not their tailoring specifications.

A List Apart: Articles: A Checklist for Content Work

Whatever style development you’re using, you have to start with the business goals, and you need content strategy at the table from day one.

Content strategy and agile development: Can they be friends? « Laura Creekmore

Just as there’s a balance between simplicity and obscurity, there’s a balance between length and learning. More people might read a short text, but a longer text yields more learning. Is there no pleasure in learning anymore?

Less Text, Please: Contemporary Reading Behaviors and Short Formats | I’d Rather Be Writing

As little as possible, as much as necessary.

Shrink to Fit « Brain Traffic Blog

First, people do actually read on the Web…scanning is simply the first step in the process. Second, short text can be just as poorly written as long text (and often is). Third, people actually seek out and enjoy reading longer texts.

The Long & Short of Writing for the Web - 52 Weeks of UX

If words are a form of currency, each one is worth 100 times its normal value in a user interface. This makes strategy, precision and style a matter of almost perilous importance.

Micro Copy: Content Strategy and Writing the User Interface