We’re brilliant at prototyping, but there is always the rush to get to market to make money, leaving the market to complete the design process. Market forces don’t design well: Stupid things get bolted on; important things get shaved off.
Design.
Movement.
Words.
We’re brilliant at prototyping, but there is always the rush to get to market to make money, leaving the market to complete the design process. Market forces don’t design well: Stupid things get bolted on; important things get shaved off.